Monday, July 6, 2009
Big Ruckus Over Small Miracle
On June 23, the Sri Lanka Tourism Ministry launched its new identity and tagline with much fanfare. Small Miracle was the approved tagline. But now the news is the biggies in Sri Lanka are a little peeved with the line. Reason being, they feel it belittles their beloved country. Phoenix Ogilvy, the agency behind the tagline, must be shitting their load. They've rolled out the communication after approvals and research. They would never have expected this googly. Poor chaps. My sympathies are with them.