Tuesday, July 7, 2009

Chennai's best known tagline

Ad folks may cringe at my choice but the tagline that almost everyone knows by heart in Chennai is the 11-word, 2-sentence long one for Menaka Cards. It reads: Marriages are made in heaven. Marriage cards are made in Menaka. This tagline has been etched on the company's HQ and serves as Menaka's only ad. So it's a headline, slogan and tagline, all rolled into one. I think it's a functional baseline. Nothing hot about it. But one has to admit and appreciate the fact that millions of Chennaiites can mouth it if you utter the word Menaka.

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